Collectibles & Consumer Brands

A multi-channel retailer of collectibles and operator of consumer brands.

YDDC Group runs two operating divisions: a retail arm for collectibles, trading card games, and hobby product that serves players and collectors directly, plus a consumer brand house behind BLAZE, nami, and Combat Labs. Two categories, one standard: authentic product, clean channels, and respect for the people who use it.

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2 divisions
Collectibles & brand operations
B2C + B2B
Sold direct to players and collectors
Multi-channel
Online, in-person, direct

Division One

Collectibles, Trading Cards & Hobby.

A B2B and B2C retailer of collectibles, trading card games, and hobby product. We exist to put product in the hands of the people who actually open, play, and collect it.

We run this like hobbyists, not arbitrage. Our catalog spans sealed collectibles, trading card games including Pokémon, and the supplies and accessories the hobby runs on. We sell across the channels collectors and players actually buy on, and we keep product moving to real demand rather than sitting on it to flip a shortage.

Product reaches collectors and players through our online storefront, in person at card shows and conventions, in support of the local game stores that anchor the hobby, and direct to breakers and streamers who open product live. Sourced through authorized channels. Sold sealed and authentic. Priced to manufacturer policy.

i.What we carryCollectibles first. Trading cards as part of a broader hobby shelf, not the whole shelf.
01

Sealed collectibles

Boxes, sets, and collectible product kept in original manufacturer condition. Never opened, never reconfigured.

02

Trading card games

Pokémon and other major trading card games, sold sealed for players, collectors, and the local game store shelf.

03

Supplies & accessories

Sleeves, storage, deck protection, and the consumables that keep collections and play tables stocked.

04

Hobby & lifestyle

Adjacent collectible and hobby product that rounds out a real catalog rather than a single speculative line.

ii.Who we servePeople who use the product, not people who sit on it.
01

Players & collectors

Direct retail for the people who open packs, build decks, and complete sets.

02

Local game stores

We support the shops that host play and anchor their local hobby communities.

03

Breakers & streamers

Direct sales to live breakers and creators who open product on camera for an engaged audience.

04

Conventions & events

In person at card shows and conventions, selling direct to collectors and the hobby community.

iii.How we handle productThe reason product placed with us ends up where it should.
I.

Sealed and authentic, always

We buy from authorized sources and sell product exactly as the manufacturer made it. No reseal, no repack, no grey market.

II.

Pricing held to policy

We hold manufacturer pricing instead of racing a category to the floor. Clean pricing protects the line, the distributor, and the collector.

III.

Product to the community, not the warehouse

Inventory moves to players, collectors, and stores who use it. We are not in the business of hoarding sealed product to flip a shortage.

IV.

A real, documented account

Registered US entity with a California resale certificate and an active multi-channel selling presence. Easy to verify, accountable to deal with.

Product belongs with the people who play and collect it.

Division Two

Consumer Brand Operations. An operating house, not an agency.

YDDC Group operates and protects e-commerce brands on Amazon. The company is led by operators with years of seller-central experience and a portfolio that includes three brands we built ourselves: BLAZE, nami, and Combat Labs.

We do not list and forget. Every brand we represent receives professional listing management, performance PPC, brand-protective monitoring, and disciplined channel hygiene. The result is healthier listings, fewer hijackers, and a Buy Box that grows the brand rather than erodes it.

Outside partners are taken on selectively. We have capacity for two to four new brand owners per year, with a preference for mid-size US brands that are underrepresented or mismanaged on Amazon today.

The cleanest channel wins.

Capabilities

What our brand partners receive.

01

Listing & Catalog Management

Title, bullet, and backend optimization. A+ Content. Image strategy grounded in keyword research and on-platform conversion data. Listings built to convert, not only to rank.

02

Performance PPC

Sponsored Products, Sponsored Brands, and Sponsored Display strategies that defend organic rank and grow brand search velocity. ACoS targets calibrated to brand objectives, not vanity ROAS.

03

Brand Protection & IP Enforcement

Active monitoring of unauthorized resellers, counterfeit reporting, hijacker removal, and Brand Registry hygiene. Designed to protect trademark integrity at the listing level.

04

Inventory & Channel Discipline

Forecasted replenishment, MAP adherence, and seller-hygiene practices that prevent the price erosion that quietly kills brand equity on Amazon.

Portfolio

Brands and verticals.

YDDC operates as both a brand owner and an authorized retailer for partner brands. The portfolio is intentionally curated, not consolidated.

Owned brand

BLAZE

Performance & Sleep Wellness

Seven-figure performance brand. Athletic-grade nasal strips and sleep mouth tape engineered for output, recovery, and deep rest. Flagship of the YDDC house brands.

Owned brand

nami

Wellness, Female & Gender Neutral

Sister brand to BLAZE. Wellness patches, nasal strips, and mouth tape designed for a softer, broader audience without compromising the underlying efficacy.

Owned brand

Combat Labs

Combat Sports Recovery & Protection

Recovery and injury-prevention category. Cauliflower ear treatment, mouth guards, and protective gear trusted by grapplers and fighters at every level.

Open

Selective expansion

Brand partnerships

Two to four new brand owners per year. Preference for mid-size US brands underrepresented or mismanaged on Amazon. Inquire.

The Channel Reality

Your trademark is online. Your brand isn't.

Most brand owners assume Amazon polices their listings. It does not.

Four problems quietly bleed revenue and trust from category-leading names every day. We surface them in writing during the first audit.

i.

Listing hijackers

Third-party sellers attaching to your authentic ASINs, shipping counterfeit or grey-market product, and absorbing the Buy Box. The one-star reviews that follow live on your listing forever.

ii.

Self-created ASINs against your trademarks

Sellers spinning up brand-new listings using your name in the title, bullets, and images. Listings you have never seen, do not control, and cannot pull data from.

iii.

Self-generated UPCs and bootleg bundles

Sellers print their own UPCs, bundle whatever inventory they have, attach your trademark to the listing, and sell it under your brand's halo. Buyers feel scammed at checkout.

iv.

Damage that never appears in Seller Central

Customers blame your brand and walk away. The fallout shows up in DTC traffic and retail relationships, not the dashboard you check every morning.

The work, in writing. Amazon Brand Operators · BLAZE · nami · Combat Labs

We don't list and forget. Here's what operating a brand looks like.

Pulled from Seller Central and Brand Registry. The channel discipline most brand owners assume Amazon provides and never gets.

i.Channel controlA clean channel is a quiet one. No hijackers, no price erosion, no Buy Box bleed.
98.4%
98.4% Buy Box ownership, held
Authorized-seller discipline keeps the Buy Box with the brand instead of leaking to grey-market resellers. Brand Analytics.
BEFORE AFTER
From nine unauthorized sellers to one
Hijackers reported, escalated, and cleared off authentic ASINs within 60 days.
OUR CHANNEL OPEN MARKET
MAP held while the category eroded
A stable price line against competitors' downward spiral. Brand equity outlives volume.
ii.Listing performanceListings built to convert, not only to rank. Ads calibrated to brand objectives.
2.4× CATEGORY AVG REBUILT LISTING
2.4× the category conversion rate
Unit-session percentage on a rebuilt listing. Conversion is the listing strategy working.
PAGE 3 TOP 3
Hero keyword to top three organic
The brand's most valuable search term, defended, then grown, over 90 days.
AD SPEND ACoS · TARGET HELD
Spend scaled. Discipline didn't move.
Sponsored Products defending organic rank and growing brand search velocity.
iii.Brand protection & IPYour trademark is online. We make sure your brand is, too.
RESOLVED RESOLVED RESOLVED RESOLVED
Counterfeit listings reported and removed
Brand Registry case log: infringing ASINs surfaced, reported, and taken down at the listing level.
Rogue ASINs pulled back under control
Listings spun up under the brand name, then found, claimed, and brought back under brand control.
3.8 4.6
Rating recovered 3.8 → 4.6
The one-star reviews counterfeit sellers leave behind, reversed once authentic product owns the Buy Box.
iv.The portfolio, in the openThe owned brands we run on the same playbook we bring to partners.
Seller Central dashboard, owned brand, trailing 12 months
$1.5M+ trailing-twelve on an owned brand
Store health green, sales up 25% on the prior period. This is the standard we operate our own catalog to.
Run by the people who'll run your brand.
We don't hand owned-brand performance to one team and partner brands to another. The same operators who built BLAZE to seven figures manage the channel for every brand under contract, which is why we only take two to four new partners a year.
Open a partnership conversation

Note on figures. Dashboards and figures shown reflect work on specific brands in the YDDC portfolio and under partnership. Outcomes depend on category, starting condition, and market dynamics, and are not a guarantee of comparable results for any other brand. Account- and partner-identifying details have been redacted; partner screenshots are shared with permission.

Standards & Commitments

Four commitments every brand partner gets in writing.

I.

Authentic, sealed product only

No reconfigured contents. No opened inventory. No custom lots. If it ships from us, it ships exactly as the manufacturer sold it.

II.

MAP and pricing discipline

We hold pricing. We do not race-to-the-bottom on Buy Box battles. Brand equity outlives short-term volume.

III.

Brand-protective listing management

Accurate titles, IP-compliant imagery, A+ Content that reinforces your existing identity rather than substituting our own.

IV.

Active channel monitoring

We watch your listings the way you would. Unauthorized sellers, trademark misuse, hijackers, and counterfeit listings get reported and escalated.

Categories

Categories we serve.

Health and Wellness Sports and Performance Recovery and Injury Prevention Beauty and Personal Care Collectibles and Trading Cards Home and Lifestyle

Get in Touch

Open a conversation.

Whether you supply product, own a brand, or play and collect, reach out and a real person will respond. Most replies inside 48 hours.

young@yddcgroup.com

No mass intake forms. Every inquiry reviewed by a partner.